Zagat has a reputation for being a long-standing reliable guide and source for feedback about fine dining and upscale leisure activities. In recent years however, they have extended their listings to include more lower tier chain restaurant establishments offering both full and fast fast-food service.
This year’s Fast Food Survey is a great guide as to where popular chain restaurants in the United States stand with consumers. They have also taken the time to categorize the different chains, differentiating between establishments geared more towards “quick refreshment” or ”full service”; and allowed consumers to vote on which establishments serve the best of a popular menu item, like burgers or coffee.
The big winners for “Best Overall Value” were McDonald’s and The Cheesecake Factory for fast-food and full-service respectively. But I think it’s a sign of the increased awareness for healthy eating that the most popular chains were Subway and P.F. Chang’s.
Curious to know where your favorite restaurant brands stand in the rankings? We were too, take a look at the 2011 Zagat Fast-Food Survey results! The most interesting part of the survey were the quotes that Zagat lifted from the comments left by consumers. So even though some of these restaurants came out on top of the “Best” list for a particular category, be advised that it may just be because they were the lesser of all the other evils that sometimes plague fast-food eateries.
- Zagat survey tabs Starbucks as best coffee (bizjournals.com)
- Zagat names Starbucks as No. 1 coffee, chain (marketwatch.com)
- Burger Winners in Zagat’s 2011 Fast Food Poll (aht.seriouseats.com)
- Google gets Zagat rated after buying restaurant review service (guardian.co.uk)
- Do You Think All Fast Food and Chain Restaurants Should Post Calorie Counts? (fitsugar.com)
- Google Paid $125 Million for Zagat (allthingsd.com)