Planet Hollywood celebrated the 20th anniversary of their first restaurant’s launch a few days ago which obviously made us think about their mouth-watering burgers but also how this franchise continues to stay on top.
Before coming to the United States, co-founder Robert Earl had successfully opened a few themed restaurants in England. American’s fascination with the stars prompted the decision to give a new restaurant a museum like quality with television and movie costumes and props. Some of these props included Dorothy’s dress from “The Wizard of Oz,” the pottery wheel used by Demi Moore and Patrick Swayze in “Ghost,” a replica of the castle from “Dracula,” the Batmobile, the Flintstones buggy, and a plastic model of the meat slab that was pulverized by Stallone in the film “Rocky.” It also didn’t hurt that the restaurant was frequented with its original celebrity investors.
The first Planet Hollywood opened in 1991 in New York City with the backing of celebrity investors that included Arnold Schwarzenegger, Sylvester Stallone, Bruce Willis, Demi Moore, and Whoopi Goldberg. Each were at the height of their acting career appearing in several blockbusters which included Terminator 2: Judgment Day, Die Hard, Die Hard 2: Die Harder, and Ghost. Together these movies grossed well over $1.4 billion.
While the Planet Hollywood Franchise may have had a few setbacks in the 1990’s they continue to be a dominating player in the restaurant and entertaining industries. Today there is about 20 restaurants opened throughout the world and a Planet Hollywood Resort and Casino located in Las Vegas. The company even has plans to open PH themed hotels in 3 locations in Doha, Qatar; Panama City, Panama, and Boao, China. Wyndham Worldwide is set to manage the Planet Hollywood Franchise. The first of three properties is scheduled to open in 2014 in Qatar.