Food Truck Frenzy, Still Going Strong?

1 Dec
line at food truck

Restaurants are crying that they are losing business to their mobile counterparts, do you eat food from a truck?

Food trucks are such a popular trend that some say they are a real threat to brick-and-mortar restaurants. Here in New York City, I’ve definitely seen a rise in the amount of food trucks taking up space on sidewalks and a growth in the size of the lines waiting at them. But to me, there is something about the idea of eating food cooked outside from ingredients that have been sitting in truck all day that is off-putting. I know that there are no guarantees that a kitchen at a sit down restaurant is any cleaner, but I imagine that it is. And I know that food trucks are convenient, faster, and possibly cheaper than eating at restaurant, but I like sitting down at a table to eat.

However, it seems that there are a lot of people who don’t agree with me. Particularly when it comes to grabbing a quick lunch bite. In San Francisco, “Off The Grid” a convergence of food trucks of a variety of different cuisines, sets up shop in the busy downtown area and neighboring restaurant owners say they’re eating into their lunch business. 

The irony of this is that so many food truck vendors aspire to have more stable roots, as in the form of a brick-and-mortar restaurant but don’t yet have the capital to make the investment. Lots of mobile food vendors who have found success and attracted loyal customers with their trucks end up opening actual sit-down eateries. And for most of them having a permanent location has always been the goal. Food trucks limit chefs in the amount of customers they are able to serve and they don’t have the same ability to be creative that they would in a kitchen. Also a restaurant’s income is less threatened during inclement weather, while the revenue of food trucks can drop 15-20 percent if it rains. Winter is just around the corner too. It will be interesting to see if mobile food vendors and their customers can survive the cold!

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2 Responses to “Food Truck Frenzy, Still Going Strong?”


  1. $11 for $22 Worth of Comfort Fare from Meet n’ Potatoes Food Truck » Get your daily Groupon deals - December 2, 2011

    […] Food Truck Frenzy, Still Going Strong? […]

  2. SF food trucks under fire | RENTCafe rental blog - December 5, 2011

    […] Food Truck Frenzy, Still Going Strong? ( Tweet […]

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