I have always thought of White Castle as the kind of place you go after the party. It’s open late so you can swing by on your way home from a night out and hopefully those greasy balls of goodness they call hamburgers will soak up the alcohol and make tomorrow more managable. White Castle sliders are the perfect late night snack: quick, cheap, and delicious . . . and you’re usually too tired to be bothered with things like nutritional value. In fact White Castle so excels in this nitche there’s even a movie about it.
But now a White Castle in Lafayette, IN has decided to serve beer, starting at $3 and wine, for $4.50. They are not the first fast food restaurant in America to offer alcoholic beverages. Earlier this year Burger King opened the Whopper Bar in Miami’s South Beach, offering beer and Starbucks has been testing beer and wine at a few locations on the west coast since 2010.
Large fast food chains are always looking for opportunities for growth, especially in this more health conscious environment they need to retain and increase sales. So it’s no surprise that White Castle would consider selling alcoholic beverages. So far customers have had a positive reaction in Indiana, but White Castle, like many other fast food chains would probably face challenges trying to sell beer and wine on a wider scale.
Usually fast food places cater a lot to families and small children and a lot of the staff that works at these establishments is under the age of 21. So logistically, there would have to be some re-marketing strategies implemented to help with people’s expectations as well as training staff to serve alcohol. I don’t know how I feel about this new development, but I can see beer and wine being sold at Starbucks before I could see it on the menu next to a Whopper Jr. or a Crave Case.
- White Castle Burger Chain Considers Alcohol Sales (time.com)
- White Castle burger chain considers alcohol sales (sfgate.com)
- White Castle Burger Chain Considers Alcohol Sales (gunnyg.wordpress.com)
- White Castle Slider And a Bordeaux, Anyone? (friendseat.com)
- What Goes With Sliders, Red Or White Wine? White Castle Testing Alcohol Sales… (fresh1027.radio.com)